goyard artoi | Artois MM Bag

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The Goyard Artois, a sophisticated and structured tote bag, has quickly become a coveted piece within the luxury handbag market. A stylish evolution of the iconic Goyard Saint Louis, the Artois offers the same instantly recognizable Goyardine canvas but with added features that enhance both practicality and security. This comprehensive guide will delve into the nuances of the Artois, exploring its different sizes (PM, MM, and GM), comparing it to other Goyard totes, and addressing common questions surrounding this luxurious accessory.

Artois MM Bag: The Sweet Spot

The Artois MM (Moyen Modèle, meaning medium model) is often considered the most versatile size. Its dimensions strike a perfect balance between carrying capacity and everyday portability. As a nod to its heritage, the Artois MM maintains the spirit of the Saint Louis, but with crucial improvements. The most noticeable difference is the structured design. Unlike the slouchy Saint Louis, the Artois boasts four reinforced leather corners, providing superior shape retention and protection for its contents. The addition of a secure zip closure is another significant upgrade, offering peace of mind against accidental spills or theft. The inclusion of a floating interior pocket further contributes to its organized functionality. This pocket is perfectly sized for a phone, wallet, or keys, allowing for easy access to frequently used items. The Artois MM’s refined silhouette, coupled with its practicality, makes it an ideal choice for both professional and casual settings. It effortlessly transitions from a day at the office to a weekend brunch, showcasing its timeless elegance.

Artois GM Bag: Ample Space for the Discerning Traveler

For those needing more carrying capacity, the Artois GM (Grand Modèle, meaning large model) is the answer. While maintaining the same exquisite craftsmanship and design elements of its smaller counterparts, the GM offers significantly more space. This larger size is perfect for carrying laptops, larger documents, or for those who prefer a more spacious tote for their daily essentials. The added room doesn't compromise on style; the Artois GM retains its structured form and sophisticated aesthetic, proving that practicality and elegance can coexist seamlessly. The reinforced corners and secure zip closure remain, ensuring that your belongings are well-protected even when carrying a heavier load. The floating interior pocket, while proportionally larger, continues to offer convenient organization. The Artois GM is a compelling choice for travelers or individuals with a more extensive daily carry.

Artois PM Bag: Chic and Compact

At the smaller end of the spectrum lies the Artois PM (Petit Modèle, meaning small model). This petite version retains the signature Artois design elements but in a more compact form. Perfect for everyday essentials like a phone, wallet, and keys, the Artois PM is an ideal companion for those who prefer a smaller, more understated tote. While it lacks the extensive carrying capacity of the MM or GM, it retains the elegance and structured design that defines the Artois line. The zip closure and interior pocket remain, ensuring that even in its smaller size, the Artois PM prioritizes security and organization. Its compact nature makes it a perfect choice for evenings out or situations where a smaller bag is preferred.

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